Digital Marketing and the Creator Economy

What you'll study in this digital marketing concentration

Modern marketing is both creative and analytical. Across five concentration courses, you'll build practical skills in four connected areas:

• Marketing strategy and digital campaigns: Research audiences and competitors, develop positioning, map customer journeys, and plan digital campaigns that connect marketing activity to business objectives.
• Content and brand storytelling: Develop a clear brand voice and visual direction, then create and adapt written, graphic, and short-form video content for different platforms.
• Social media and audience growth: Choose platforms intentionally, plan organic and paid-social activity, engage communities, and connect creative decisions to audience needs.
• Analytics and optimization: Use engagement, campaign, and website data to evaluate performance, explain what the numbers mean, and recommend what to improve.

The work you'll build

Coursework gives you opportunities to develop important skills and deploy them to create a marketing portfolio.

• Brand and audience strategy: Research an audience and competitive landscape, develop differentiated positioning, and shape a brand voice and visual direction.
• Multi-format content: Create short-form video, graphics, written social content, blog content, and platform-appropriate variations.
• Campaign and publishing plan: Develop a multi-platform strategy, publishing plan, content-repurposing framework, and repeatable workflow.
• Performance analysis: Review engagement or campaign data, explain audience and channel choices, and recommend what to improve.

Learn with Visiting Professor Timm Chiusano

Timm Chiusano has built two remarkable careers: first as a Fortune 100 marketing executive, and now as a Webby-winning creator with more than a million followers across social media. During a 25-year corporate career spanning ABC Sports, ESPN, and Charter Communications, he rose to lead a 270-person internal creative agency and oversee a $30 million P&L. Described by Fortune as the “Mister Rogers of Corporate America,” Timm has earned an enormous, passionate audience through candid, deeply human stories about work, creativity, ambition, and everyday life. His unusual path from executive to acclaimed creator gives students access to someone who understands, at uncommon scale, how ideas earn attention and how trust is built over time.

In his role as Visiting Professor, Timm will serve as an industry expert and advisor to the program, offering perspective shaped by his experience as both a senior marketing leader and acclaimed creator. He will also lead a live virtual guest lecture, bringing that perspective directly to students.

A full associate degree in business

This is a complete Associate of Arts in Business Administration — with a concentration in digital marketing and the creator economy. This is not an isolated creator course, marketing bootcamp, or collection of platform tutorials.

You do not need a degree for permission to create, publish, or start building an audience. The value of the degree is the structure around the work: learning how audience insight, brand strategy, content, campaigns, measurement, and business decisions connect. You'll practice applying those ideas, get feedback from professors and classmates, and build work that demonstrates your skills.

Digital marketing work and industry outlook

Digital marketing jobs include work in content, social media, email, paid media, SEO, creator partnerships, audience research, community engagement, and analytics.

Job requirements vary. BLS identifies a bachelor's degree as typical for the occupation category below. The figures that follow are national industry context—not Campus outcomes or expected starting salaries.

Because “digital marketer” is not a single BLS occupation, no one figure represents the entire field. Titles vary by employer and may include marketing coordinator, social media coordinator, content marketing specialist, or marketing analyst. BLS projects employment of market research analysts and marketing specialists to grow 7% from 2025 to 2035; their median annual wage was $78,760 in May 2025. Actual opportunities and pay vary.

Coursework aligned with industry certifications

The concentration coursework is designed to align with preparation for selected third-party credentials, including:

• HubSpot Inbound Marketing
• HubSpot Social Media Marketing
• Google Analytics 4
• Google Ads Search
• Semrush SEO Fundamentals
• Canva
• Meta Certified Digital Marketing Associate

These certifications are optional and separate from the degree; they are not awarded automatically. Eligibility, assessments, availability, and fees are determined by each provider and may change.

Meet your professors

You'll benefit from access to professors who also teach at some of the best colleges in the country, including Princeton, Stanford, UT Austin, Howard, and more. Campus' business professors are subject experts who bring a variety of online and industry experience to the virtual classroom. Elevate your online learning experience through dynamic live sessions and optional office hours each week.

Learn more about our world-class faculty.

Theresa Walsh

Also teaches at:

UC Davis

Brandon Middleton

Also teaches at:

Stanford

Dan Goldsmith

Also teaches at:

UMD

Cost, financial aid, and transfer

Students enrolled in 7 to 12 credits per quarter are charged a flat tuition rate of $2,440. Students taking 6 credits or fewer are charged $200 per credit. Students taking more than 12 credits pay the flat rate plus $200 for each additional credit.

Full-program tuition for the standard 96-credit degree is $19,520. A one-time enrollment deposit may be required, and books and supplies are included in tuition.

Financial aid and other forms of tuition assistance are available to those who qualify. Eligibility is determined through the FAFSA and other applicable requirements; Campus does not guarantee financial aid or student loan approval.

Campus provides transfer assistance for students who plan to continue their education. Transfer-credit acceptance and application toward another degree are determined by the receiving institution and are not guaranteed.