Why You Need a LinkedIn Profile

Why You Need a LinkedIn Profile

As a business student, you're sharpening your skills, pursuing internships, and preparing for your career. If you’re currently working toward your associate degree in business administration, having a strong LinkedIn presence is essential to showcase your skills and stand out to potential employers.

LinkedIn is now a vital tool in hiring and networking. Employers use it to scout talent, and students who present themselves well on the platform can boost their visibility dramatically.

What is LinkedIn?

Launched in 2003, LinkedIn is the world’s largest professional networking platform with over 1 billion users. It allows professionals to connect, share experience, and explore job opportunities across industries.

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How Employers Use LinkedIn

More than 90% of recruiters use LinkedIn to evaluate and source candidates. They search by location, skills, education, and keywords like “business student LinkedIn” to find potential hires. A well-crafted profile offers a snapshot of your skills, interests, and readiness for the workplace.

LinkedIn Profile Tips for Business Students

Profile Photo

Use a professional headshot with a clean background and natural lighting. Aim for a confident, approachable expression, and dress as you would in your target field. A relevant background image (such as a business event or city skyline) can reinforce your brand.

Customize Your URL

Claim your custom LinkedIn URL by including your name—this makes your profile easier to share and looks more professional on resumes.

Headline

Instead of just listing your major, write a headline that includes your goals and skills. Example: Business Student at Campus | Aspiring Market Analyst | Team-Oriented & Data-Driven

About Section (Summary)

Write a brief, engaging summary that reflects your strengths, interests, and goals. Include keywords related to business and mention notable skills or achievements that show you’re ready to grow in your field.

Education

List your Campus degree, relevant coursework, academic projects, and extracurriculars. Show how these align with your career interests.

Experience

Include internships, volunteer roles, part-time work, or leadership positions. Highlight transferable skills like communication and collaboration. Use bullet points and action verbs—and quantify results where possible.

Skills, Endorsements & Recommendations

Add both soft and technical skills (e.g., public speaking, Excel, data analysis). Ask mentors or peers to endorse you. Request recommendations from instructors or supervisors who can vouch for your abilities.

Accomplishments & Projects

Include awards, certifications, and second-language skills. Add links or uploads to business plans, research, or case studies.

Networking & Groups

Join business-related groups and your school’s alumni group. Like and comment on posts, share insights, and connect with classmates, faculty, and professionals in your target industry.

Maintain Your Profile

Keep your profile fresh with new achievements, certifications, and projects. Treat it like a living résumé.

Your LinkedIn Profile and Campus

As a student or graduate, you can list Campus on your profile to highlight your business education. Our programs are taught live by instructors from Stanford, UCLA, and other top universities. And with tuition priced below the Pell Grant maximum, many students graduate with little or no out-of-pocket costs.

Want help launching your business career?

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