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To make your mark in today’s marketing landscape, you must know what marketing skills are in demand. Moreover, digital channels have replaced a lot of traditional marketing methods such as television and print advertisements.
These days, customers spend a lot of time online, whether on social media, search engines, or other websites. To effectively reach their customers, businesses have had to invest a significant portion of their marketing budget in digital media.
Due to that, businesses and marketers see the value of having experts with in-depth knowledge in particular fields as the field grows more complex and diversified. But in-depth content knowledge isn’t always enough—marketers need effective communication skills, too.
All candidates interested in pursuing a career in marketing need to learn both the soft and hard skills associated with a marketing career.
This blog will unpack key marketing skills from SEO, social media, and content marketing, to leadership, management, and marketing automation.
In-Demand Marketing Skills to Develop This Year
Both marketing hard skills and marketing soft skills must be combined for success in the marketing sector. These abilities go hand in hand and help a candidate be competitive and successful in their marketing roles.
Marketing hard skills are specialties or areas of expertise that are specific and typically acquired through formal education, direct experience, or on-the-job training.
Regardless of the specific position you hold, all digital marketers need to possess a certain set of marketing hard skills.
These abilities are the bare minimum you need to drive success in the marketing industry. These skills include writing, copywriting, data and marketing analysis, and search engine optimization, to name a few. When an employer looks for a marketing candidate, these will be their fundamental expectations.
Alternatively, marketing soft skills are qualities and characteristics that make it easier for a candidate to get along with people and partner with them. Some marketing soft skills may be considered personality qualities, and you may naturally possess some soft skills more than others.
Examples of marketing soft skills include
- Critical Thinking
- Emotional Intelligence
People with these specialized skill sets will continue to play a prominent role in guiding effective and impactful marketing strategies as firms attempt to fulfill the needs of their target customers.
Fortunately, it is possible to learn marketing hard skills and marketing soft skills through formal education! You can check out our top reasons to get a business degree for students wanting to make a lucrative career in the marketing sector or business world.
Digital Marketing Skills
Digital channels account for 56% of marketing spending, according to the State of Marketing Budget and Strategy 2022 research from Gartner. Additionally, marketing spending accounted for 9.5% of corporate revenue in 2022, up from 6.4% in 2021.
The demand for digital marketing specialists is also rising in both B2C (Business-to-Consumer) and B2B (Business-to-Business) sectors. The job outlook for marketing managers is expected to expand by 10% between 2021 and 2031, which is greater than the average for all occupations, according to the U.S. Bureau of Labour Statistics (BLS).
Certainly, a multitude of specialized abilities are essential in the fields of SEO, content marketing, and social media marketing.
Professionals in SEO undertake in-depth keyword research skillfully, applying insights to optimize on-page features while excelling in technological intricacies like structured data and website speed.
In content marketing, the individual needs to form thorough content strategies informed by an understanding of consumer personalities and captivating storylines suited to different formats to attract a wider audience.
In addition, social media marketing calls for experience with a particular platform, the creation of visually appealing material, and the promotion of genuine community connections. These positions also demand data-driven expertise, including using analytics to assess results and improve strategies.
To help you understand these skills further, you can find a detailed account of what marketing skills are in demand:
Search Engine Optimization Skills
Digital marketing's cornerstone, SEO, is essential for generating organic traffic, establishing online authority, and increasing a website's likelihood of success.
The term search engine optimization refers to the process of improving a website's visibility and ranking in search engine results pages (SERPs) through refining its content, website, or online presence.
By increasing a website's relevance and authority in the algorithms of search engines like Google, Bing, and Yahoo, SEO's main objective is to increase organic (non-paid) traffic to the website.
For a website to rank higher in search results for relevant keywords or phrases, SEO entails a variety of strategies and techniques, both on-page and off-page.
These tactics involve enhancing the website's structure, content quality, meta tags, URLs, and the use of pertinent keywords. Building high-quality backlinks from other trustworthy websites is a common component of off-page SEO. This tells search engines that the website is valuable and trustworthy.
Search engine optimization is one of the highest-paid digital marketing skills, since it will remain evergreen in the digital marketing landscape.
To help businesses stay competitive, marketers must always be aware of what’s happening around them. By keeping up with search engine algorithm changes, marketing professionals can help the businesses they represent remain within top search results.
Social Media Marketing Skills
The internet population on different social media platforms is vast. Due to the increased usage of smartphones and other mobile devices, social media platforms are now accessible from anywhere at any time, which has made them an essential component of daily life.
For the same reason, social media marketing is a competitive skill to have in your toolkit.
Using social media platforms to engage consumers and promote goods, services, or brands is known as social media marketing.
Social media marketing entails developing and sharing material, such as text, photographs, videos, and ads, to reach and interact with potential customers, increase brand awareness, encourage customer loyalty, and motivate desired actions.
Besides that, social media marketing focuses on the following approaches:
- Platform Management: It's essential to know how to manage different social media platforms, like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc. This means staying aware of each platform's features, algorithms, demographics, and interaction dynamics.
- Creating Calendars: The skill to create a well-organized content calendar that specifies what content will be produced when and on which platforms. A content schedule ensures that posts are consistently made and ties content to marketing objectives.
- Engaging Content Creation: The capacity to provide resonant, aesthetically pleasing content for the target audience. This involves creating intriguing descriptions, utilizing pertinent hashtags, and adding multimedia components like pictures, videos, data visualizations, and GIFs.
- Conversion Tracking: Being able to set up and analyze conversion occurrences, such as website visits, sign-ups, purchases, and form submissions, to assess how social media marketing activities affect corporate goals.
Every brand has a different persona on which marketers plan effective campaigns. Hence, the candidates must be able to identify target audiences, define campaign objectives, and select the right platforms and content types.
Content Marketing Skills
Understanding your target audience's demographics, behaviors, interests, and pain areas is the first stage in content marketing. You may effectively personalize your material to resonate with them by learning about what they want and like.
A clear content strategy identifies the objectives, target audience, content categories, distribution channels, and key messaging. It offers a guide for organizing and cohering content creation and distribution.
On the other hand, producing engaging content includes creating useful, interesting, and high-quality content. That can be in blog posts, articles, books, films, infographics, podcasts, whitepapers, and more. The emphasis is on offering the audience value and resolving issues.
Another part of content marketing is storytelling. You may captivate an audience by creating storylines that emotionally connect with them, making their experience much more memorable.
Some of your audience will read the blog, while others will watch the video, which is equivalent to real-time interaction with you or the brand you're promoting.
The content must convert across social media, videos, and blogs. It is important to focus on publishing in the best formats to reach more people to get the best returns.
As a bonus, you can use the influencer culture to promote a brand. Influencers can share what content marketers produce to engage new audiences on relevant social media platforms.
Data and Analytical Skills
Digital marketing efforts offer businesses an abundance of data. You must be able to decipher and make sense of this data if you want to test, track, tune, and optimize campaigns in the most effective methods possible.
Organizations can increase the effectiveness of their campaigns and make better decisions thanks to data analysis in digital marketing. As it requires precision, data analysis is amongst the highest-paid digital marketing skills and business administration skills.
Data analysts who work with digital marketers should be familiar with tools like Google Analytics and HubSpot, among others. Reporting to other stakeholders may be one of the duties assigned to data analysts for digital marketing. They must be able to express their ideas succinctly and offer advice based on the analysis of the facts.
The foundation for making well-informed decisions in a variety of settings is analytical and data skills. People can promote advancements, innovation, and success in their digital marketing sector by utilizing the power of data.
Leadership and Management Skills
The line that draws these two marketing soft skills apart might seem blurry to many. Yet, leadership and management skills have different impacts in a work environment.
Good leaders at any organizational level motivate followers to emulate them and offer a positive example through their behaviors and relationships.
Management skills often go hand in hand with strong leadership, but marketers may learn different techniques for managing their own workloads, supporting direct reports, communicating with external clients, and guiding projects.
Developing strong leadership and management skills can contribute to a marketing professional’s success in the workplace.
Due to their numerous advantages for the organization's growth, adaptability, and general success, employers favor people who can manage themselves and juggle several responsibilities at a time.
These adaptable individuals are in high demand in today's cutthroat corporate environment because they are necessary for encouraging innovation, cooperation, and effective resource utilization.
If you believe that you possess these marketing soft skills and want to use them to make a living, this blog on associate’s degree in business administration salary might help.
Customer Service Skills
Customer service skills continue to be essential and relevant as they support client satisfaction, loyalty, and advocacy. Positive brand perception is fostered by businesses prioritizing understanding consumer needs, exceeding expectations, and developing solid connections.
For instance, effectively handling complaints and issues reveals a dedication to customer satisfaction. The customer's image of the brand can be improved when problems are quickly and sympathetically remedied.
Marketing Automation Skills
Businesses use automation to generate leads, close deals, and maintain client relationships.
When a company required fresh sales leads in the past, they would advertise in the media, on TV, and on the radio. Then, a sales crew would call customers, knock on doors, and mail promotional materials to find new clients.
Businesses can now discover fresh sales leads online, both B2B and B2C. Businesses direct prospects to web pages where their email addresses are collected using websites, social media, and online advertising.
Once a company has received consent to send promotional emails to an individual, it uses marketing automation software to convert the prospect into a paying client.
Marketing Automation includes three important disciplines:
- Email Automation: Automating the sending of targeted and customized email campaigns based on user preferences and behavior is known as email marketing automation. Without manual involvement, organizations can nurture leads, segment audiences, and distribute pertinent content, increasing engagement and conversion rates.
- Customer Relationship Management (CRM): automates processes, including lead tracking, contact management, sales forecasting, and customer assistance, increasing productivity and allowing for more individualized interactions.
- Marketing Technology Integration: To streamline workflows and data sharing, this type of automation focuses on integrating numerous marketing tools and platforms. A unified view of client interactions is made possible by ensuring seamless communication across various systems.
Best Marketing Jobs 2023
By acquiring the right skill set for the marketing industry, it is possible for students to get several lucrative employment opportunities.
Candidates can leverage the data analysis, digital proficiency, problem-solving, and strategic thinking skills they learn from the studies to qualify for various marketing careers.
You can land the following best marketing jobs by learning the skills mentioned above:
- Marketing Coordinator
- Social Media Specialist
- Content Writer/Copywriter
- Digital Marketing Specialist
- Marketing Analyst
- Brand Manager
- Marketing Manager
- Market Research Analyst
- SEO Specialist
- Email Marketing Manager
To learn more about business student graduate jobs and responsibilities, read entry-level business administration jobs.
Build Your Marketing Skills with a Business Degree
Hopefully, you have the answer to what marketing skills are in demand in the business sector. Any candidate can build their marketing career from the ground up by offering creativity, in-depth analytical knowledge, and adaptability.
To prove yourself as a leader in the business side of the industry, keep practicing your soft and hard skills. These skills include content development, crafting SEO plans, data analysis, communication skills, decision-making, observing social media trends, etc.
An associate degree in business with accredited institutions like Campus educates individuals from various backgrounds on the fundamental abilities of audience building, multi-channel optimization, and the production of high-impact content. The curriculum includes practical skill-building business courses like Digital Marketing, Management, Communications, and more. Request more info today!